.HSE. - 'WE ARE ALL THE ANSWER'

.THE CHALLENGE.

As part of the Living with COVID campaign, The HSE wanted to find a way to reach & resonate with people from specified target demographics, delivering a message that encouraged solidarity and highlighted the power of individual action whilst remaining authentic and honest about the challenges we are facing.

.THE RESPONSE.

Developing upon the ‘We Are All The Answer’ creative platform, Headcase devised a Video communications Strategy with content to be served across HSE and Partner Social Channels. 

To effectively engage with the audience, our approach was based on relatable discussions with real people.

We recruited candidates from various target demographics - engaging them in discussion to help show the difficulties in what they are facing and highlighting our shared struggle to overcome. 

From these discussions, we developed a video content series with 8 x eight Individual Short videos, each covering specific topics or objectives,. and an over-arching montage which acted as the promotion for the campaign as a whole.