.Pernod Ricard IDL. - ‘Health & Safety Week’

.THE CHALLENGE.

Ensuring employee safety is a top priority for Pernod Ricard's Irish Distillers. However, engaging employees on this topic can be challenging.  To address this, a global rebranding of the Health & Safety vision was done in 2023.  The internal corporate communications team approached Headcase to find a way to communicate their renewed vision and spotlight their 5 commitments to employees during their annual Health & Safety Week. 

.THE RESPONSE.

Headcase proposed the use of relatability, candour, and light-hearted storytelling to engage employees. The resulting video series, "Now I Am The One…" , featured five employees sharing personal stories related to accidents or accident prevention, with each story linking organically to a Health & Safety commitment. Close collaboration with the IDL team ensured the right profiles and locations were selected, and the use of punchy narratives and animated graphics helped grab attention and improve retention of the 5 commitments. 

.THE RESULTS.

This content series and hero film were released on the organisation's internal channels and received a positive response. Sinead Murray, Internal Communications Manager at Irish Distillers commented:

“From start to finish Headcase managed the process exceptionally well and produced excellent videos. They brought great creativity to the brief and the result helped embed a H&S culture across the Group. I look forward to collaborating with them in 2024.”