.JAMESON. - ‘Speaking Of Dublin’

.THE CHALLENGE.

Spark Foundry were planning media support for a Jameson campaign that called for an exploration of the brand’s link to Dublin. The team at Spark Foundry wanted to utilise Headcase’s skills to create a real world consumer activation - but with a piece of content as the main output; to be Amplified via a partnership with LovinDublin. This type of ‘ACTIVATE & AMPLIFY’ response is becoming more and more of a strong suit for Headcase’s experience.

.THE RESPONSE.

Headcase developed a campaign called ‘Speaking of Dublin’ that would explore what Dublin means to Dubliners.

After navigating alcohol legislation as to how and where to activate - the solution was designed via a bespoke Jameson Barrel Bench which was designed, built and brought to the people of Dublin at both on street and on trade locations. Headcase produced and directed all event and content activities. The concept delivered perfectly as we created a unique to On trade experience, as well as a genuine, engaging piece of content that performed well on the media and social channels. All packaged and turned around quickly, creatively, effectively and cost effectively effectively- with the target market and sharing platforms in mind.