.'HSE'. - '#HoldFirm Campaign Promotion'

THE CHALLENGE

The HSE were planning the next phase of their C-19 Emergency response communications - in which messaging moves to focus on the continued importance of heeding the restrictions and guidelines. A creative platform was shared with Headcase, as well as an open brief for how to help extend and leverage this important public message via any channels.

THE RESPONSE

Headcase designed and executed an integrated campaign that would leverage existing partnerships (Promogroup, MJ Flood & Mack Signs) to produce video content, wide reaching OOH & positive PR. At the campaign centre a stunning 40sqm mural covering Headcase’s Home (HomeBird Studios in Dublin 8). In addition,a video spot was created & placed on the Applegreen Digital Network of 130 Screens nationwide over a key 2 week cycle. A press release & Photography was also created and would help land the campaign promotion in both ROI and UK Press - as well as creating significant online engagement. The campaign was turned around in 7 days and delivered entirely pro bono (media inclusive) as part of our gratitude to the HSE for their continued belief in Headcase & their dedication to our country & community.