.RENAULT. - ‘DRIVEN’

.THE CHALLENGE.

OMD were planning a campaign strategy for Renault to coincide with their new 3 year car partnership with the GAA. OMD wanted to showcase the passion and commitment that drives GAA players and how that commitment manifests within local communities. In doing so they would create an important link to Renault’s mantra ‘Passion for Life’.

.THE RESPONSE.

Headcase and OMD developed ‘Driven’; a creative platform upon which to build Social Content strategy. Utilising existing GAA players/ambassadors, Headcase envisaged ‘Driven’ being a series of epic & emotive pieces guided by a lyrical, personal spoken word, each specifically written by Headcase and performed by the players themselves.

“We wanted to create something genuine in both its story & its craft. A piece of art that does justice to and creates pride for the player, the community and the sport.” - Andrew Casey

Headcase TV managed the extensive research and development progress, pre-interviews and discussions a that allowed for the players to open up and to be involved a piece that reflected their relationship with the sport