.JUST EAT. - 'STUDENT MARKET & EVENT ACTIVATIONS’
.THE CHALLENGE.
Just Eat approached Headcase looking for a way to activate a student campaign that would deliver more cross-channel engagement, impact and ROI.
They also wanted to leverage their sponsorship of Dublin Bikes.
.THE RESPONSE.
From concept and creative through to activation, Headcase delivered a highly effective full-service Student Campaign & Roadshow.
Just Eat Presents... 'Need For Feed' would go on to become a hugely popular nationwide, inter-college championship running 3 years consecutively.
Headcase were also tasked with augmenting the activation as the centre point of Just Eat's sponsorship activation @ 'THRIVE' - the health and wellbeing event.
These highly competitive (and fun) campaigns delivered on KPIS both offline and online.