We own
our research.
SIGNAL is our proprietary research programme. Original research into how young people in Ireland think, spend, and engage with brands. Funded, owned, and published by Headcase.
The first cycle.
Spring 2026 / Free downloadWe sit down with young Irish consumers twice a year and listen. Then we publish what we find.
SIGNAL is a structured, repeatable research programme that puts Headcase in direct conversation with young Irish consumers at least twice a year. It is not a one-off focus group. It is a format, a brand, and over time, a body of work that compounds in value.
The intelligence gathered through SIGNAL serves three purposes. It informs live client briefs. It gives Headcase original content for new business conversations. And it builds our credibility as a strategic research authority.
SIGNAL Cycle 1 Report
How Young People in Ireland Think, Spend, and Engage with Brands
Seven trend signals. Buying power analysis. Brand engagement findings. Original Irish research from March 2026.
By requesting the report, you'll also receive The Headcase Briefing, our newsletter. Unsubscribe any time.
Two ways in.
SIGNAL Access
Full Cycle Report and Trend Observation Sheet. Standard licence for one client.
SIGNAL Bespoke
Session designed around your brief. Report tailored to your questions. Exclusive findings for 12 months.