SIGNAL
We stopped guessing what people under thirty want, so we ask them instead
Our own research into how under-30s in Ireland think, spend and decide. In depth, in their words. We run it because guessing is more expensive.
We run our own qualitative research and pair it with published quantitative data. Ours tells you why. The published numbers tell you how many. Together they tell us what is on young people’s minds, and where they are heading.
What it is
We sit down with young Irish consumers and listen. Then we publish what we find.
SIGNAL is a structured, repeatable programme that puts us in direct conversation with young Irish consumers. It is not a one-off focus group. It is a format, a brand, and over time a body of work that compounds.
What comes out of it does three jobs. It informs live client briefs. It gives us original material for new business conversations. And it builds our standing as a research practice rather than an agency with opinions.
Access
How to get it
SIGNAL Access
The full cycle report and the trend observation sheet. Standard licence for one client.
SIGNAL Bespoke
A session designed around your brief. A report written to your questions. Findings held exclusively for twelve months.
Cycle 1, Spring 2026
How young people in Ireland think, spend and engage with brands
Seven trend signals. Buying power analysis. Brand engagement findings. Original Irish research, free to read.
How to work with us
Tell us what you’re trying to change
Thirty minutes with us, in our place or on a call. We work out what the problem really is, and whether an Audit is the right next step.
Book a call