.SKY. - ‘outbelieve ooh & content campaign’

.THE CHALLENGE.

Sky wanted to drive support for the Women’s National Team on their World Cup Qualifying campaign. Headcase were enlisted to leverage Sky’s sponsorship of the team in a unique & impactful way.

.THE RESPONSE.

Headcase produced this campaign consisting of a mural and accompanying video asset for use in press and social. In partnership with OffGrid Media & Poster Plan, Headcase sourced a location in captain Katie McCabe’s hometown of Kilmananagh, only a short distance from Tallaght Stadium, to pay homage to the team and their upbringings.

The 39ft x 8ft piece of artwork was executed over 3 days and also features Irish Internationals Denise O’Sullivan and Lucy Quinn, along with the team’s ‘OUTBELIEVE’ message.

The accompanying video gained wide-spread attention across online platforms, encouraging the public to visit the mural and share pictures using #OUTBELIEVE. Press photos and a release surrounding Katie McCabe’s family visit to the site further amplified the reach of this engaging and successful campaign.

Read more - (Sports for Business Article)