.zalando. - 'wILL WE HUG AGAIN'

.THE CHALLENGE.

OMD and Kinetic were planning a unique Christmas campaign for online retailer Zalando. They enlisted the help of Headcase to help provide much-needed impact in the OOH and content space.

.THE RESPONSE.

Headcase planned and executed a unique tease and reveal mural campaign and one that would tap into and leverage the prevailing emotions around lockdown, restrictions, and the prospects for togetherness at Christmas time. Adapting global creative, Headcase hand-painted two murals on high footfall sites on both the North and South of Dublin. In week one, teasing the question, ‘Will We Hug Again?” before revealing the brand and answer “We Will Hug Again” in week two. Supported by content of both the tease and reveal, the murals drew wide-spread attention and were picked up by various press and online blog sources, making for a highly engaging and impactful element of a highly successful Christmas campaign.