.RENAULT. - ‘Heroes’

.THE CHALLENGE.

OMD and Renault wanted to continue on the success of their 2019 and 2020 Social and TVC content, with a fresh, positive series of content that would finally mark the return of the fans to the GAA.

.THE RESPONSE.

Leveraging Renault’s GAA brand ambassadors, and following new Renault global brand guidelines, Headcase collaborated with OMD to design and produce a series creative that aimed to capture the emotion and excitement - as both fans and players return to what they know and love.  

The series was utilised across brand social channels, as well as being aired during the GAA Football Finals.